Found 1 results
Author Title Type [ Year
] Filters: Keyword is reverse innovation [Clear All Filters]
(2012). Frugal and reverse innovation - Literature overview and case study insights from a German MNC in India and China.
Proceedings of the 2012 18th International Conference on Engineering, Technology and Innovation, B. Katzy, T. Holzmann, K. Sailer, K. D. Thoben (Eds.).