Found 13 results
Author Title [ Type(Desc)] Year
Filters: Author is Leontin Grafmüller  [Clear All Filters]
04. Conference Papers
Grafmüller, L., Velamuri V. K., & Möslein K. M. (2017).  Strategies for value co-creation in complex B2B settings: A provider’s perspective. XXVIII ISPIM Innovation Conference. Vienna, Austria..
Grafmüller, L., & Habicht H. (2016).  The value of mass-customized products. Exploring its peculiarities for business customers. 7th International Conference on Mass Customization and Personalization in Central Europe.
Gebhardt, R., Grafmüller L., Barteld M., & Mosig T. (2016).  Mass-customized Technical Textiles - Challenges to the Textile Industry of tomorrow. 24th International IFATCC Congress.
Grafmüller, L., Habicht H., & Möslein K. M. (2016).  Mass customization and B2B markets – A stocktaking of current challenges. R&D Management Conference. Cambridge, UK.
07. Book Chapters
Rassmann, P., & Grafmüller L. (2018).  Exploring drivers and barriers for sustainable use of resources: The case of high-tech mass customizers in the German textile industry. (Hankammer, S., Nielsen K., Piller F. T., Schuh G., & Wang N., Ed.).Customization 4.0. 301-313.
Grafmüller, L., Rass M., & Möslein K. M. (2017).  Die Genossenschaftsbank im Web 2.0. (Voigt, K-I., Ed.).Die digitale Genossenschaftsbank. Strategische Herausforderungen und Implementierung. 9-21.
Grafmüller, L., & Möslein K. M. (2016).  Customer Co-Creation – Wie aus Kundenwünschen interaktiv ein Produktdesign entsteht. (Jung, H. H., & Kraft P., Ed.).Digital Vernetzt. Transformation der Wertschöpfung. Szenarien, Optionen und Erfolgsmodelle für smarte Geschäftsmodelle, Produkte und Services. 57 - 70.
Grafmüller, L., & Habicht H. (2016).  Current Challenges for Mass Customization on B2B Markets. (Bellemare, J.., Carrier S.., Nielsen K.., & Piller F. T., Ed.).Managing Complexity. Proceedings of the 8th World Conference on Mass Customization, Personalization and Co-Creation 2015, Montreal, Canada.. p. 269-279.
08. Conference Presentations, Tracks and Workshops
Grafmüller, L., & Rein H. (2018).  How to capture uncomplex customer specifications for complex product co-creation: Designing a toolkit for the B2B context. 8th International Conference on Mass Customization and Personalization - Community of Europe.